AI for Business Growth:  Strategies & Practical Applications

Description

This advanced masterclass is the essential next step for businesses that completed the AI Business Essentials Masterclass. A full-day, hands-on workshop designed to move you beyond basic AI understanding to a strategic, implementation-focused approach. We’ll tackle core challenges of integrating AI using a flexible framework that fits your existing tech stack (e.g., Google Workspace, Microsoft 365, ChatGPT), enabling sustainable, long-term growth. 

The workshop is a deep dive into practical, scalable solutions for modern businesses. We will move through four key areas, tackling common pain points and showing you how to apply AI to drive real results.

Training Objectives: 

• Optimise Operations: Equip participants with the knowledge to select and implement AI tools for everyday tasks, such as meeting transcription and summarisation. 

• Master Data Security: Foster an understanding of AI data privacy and security, enabling participants to create and apply protocols to protect confidential company information. 

• Build Strategic Assets: Guide participants in using AI as a co-pilot for drafting foundational business documents like business plans and company policies. 

• Enhance Marketing & Sales: Develop participants' ability to identify and leverage AI for strategic growth in marketing and sales research and prospecting. Workshop attendees will learn how to:

• Utilise meeting AI: Select and effectively use a range of tools—from built-in features in Teams and Google Meet to third-party tools like ChatGPT—to efficiently transcribe and summarise meetings. 

• Protect confidential data: Implement a practical, company-specific policy for safe AI usage, understanding how to adjust settings and use private modes to protect proprietary data. 

• Create strategic documents: Use AI as a strategic partner to draft key documents like business plans and company policies, understanding how to apply their own expertise to refine and finalise AI-generated content. 

• Enhance business growth: Apply AI-driven strategies and tools to enhance marketing efforts (e.g., Google Ads) and streamline sales prospecting, with the goal of improving efficiency and supporting revenue goals. 

Our Facilitator Karrina Mountfort is the Chief Innovation and Technology Officer of Webbased AI and Founder of The AI Assembly™. She is driven by a profound passion for making Artificial Intelligence accessible and actionable for everyone.

With a unique ability to identify core business challenges and craft effective, deliverable AI solutions, Karrina excels at leveraging existing technologies and everyday digital tools to drive efficiency and growth for Small to Medium Enterprises, larger enterprises, and various organisations. Through Webbased AI, she has been at the forefront of developing practical AI solutions that directly address real-world business needs, transforming administrative burdens into opportunities for innovation and measurable growth.

Her commitment extends beyond technology; Karrina founded The AI Assembly™ from a deep belief in the power of community. She is dedicated to building a vibrant, human-centered network across NZ and Australasia, providing clear pathways for learning, fostering genuine connections, and ensuring practical AI insights are accessible and achievable for all. Karrina champions the responsible and ethical use of AI, empowering individuals to confidently harness its power for their careers, businesses, and daily lives, and actively nurturing the next generation of AI talent.

Price: $800+GST