Digital Marketing:  Google Ads + SEO

Description

Hands-on workshop designed to help business owners understand the fundamentals of driving website traffic through two essential channels: Search Engine Optimisation (SEO) and Google Ads. This combined session gives you the foundational knowledge and practical tools to build your internal digital marketing capabilities and take control of your online visibility. 

Description: Goals Understand how Google finds, ranks, and displays websites in both organic and paid results Learn the principles of SEO and how to optimise your website for better search rankings 

Set up and manage effective Google Ads campaigns that drive quality traffic Identify quick wins and common issues in both channels Leave with actionable strategies you can implement immediately 

SEO Fundamentals: How Google ranks websites and what influences visibility 

Essential on-page optimisation: keywords, titles, meta descriptions, and content structure Tools for auditing your website's SEO performance Quick wins to improve your search rankings 

Google Ads Essentials: How Google Ads work and key campaign types (Search, Shopping, Display) Targeting the right audience with smart keyword selection (keyword research) Structure campaigns that convert without wasting budget Measuring success and tracking conversions 

Half day workshop – 4 hours In person 

This training is registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor here: kerri@tauranga.org.nz