Driving Website Traffic through Google Ads

Description

Focus: How to set up and manage Google Ads campaigns that drive traffic/enquiries This workshop is designed to help business owners and/or senior decision making managers to attract more traffic to their websites through proven digital marketing strategies, building internal capabilities which give you the tools to be proactive in online spaces.

Description:

Workshop Goals:

• Learn how Google Ads works and what makes ads effective. Target the right audience using smart keywords. Avoid wasting budget with poor ad setup. Leave with a plan to improve your campaigns
• Google Ads Basics
• Campaign types (Search, Shopping, Display), how bidding and budgets work, keyword types (phrase, exact, broad)
• Build a Great Campaign
• Structure campaigns, write effective ad copy, set final URLs.
• Measure Success
• Track conversions, key metric

Cost: $400+GST per person

Location: Tauranga Business Chamber, 58 Cross Road, Sulphur Point, Tauranga