Driving Website Traffic through Search Engine Optimisation (SEO)

Description

Focus: Understanding how Google ranks websites and how to optimise your site for better visibility This workshop is designed to help business owners and/or senior decision making managers to attract more traffic to their websites through proven digital marketing strategies, building internal capabilities which give you the tools to be proactive in online spaces.

Description:

Workshop Goals:

• Learn how search engines work and rank content. Identify what’s holding your site back with SEO audits. Improve content, site structure, and user experience for better SEO. Create an action plan to implement right away.
• How Google Finds & Ranks
• Crawling, indexing, ranking basics. What Google values.
• Reviewing SEO
• Tools and live examples
• Content & Keywords
• Choose keywords, site structure, on-page SEO (titles, meta, headings, links)

Date: Thursday 9th October – 9am-1pm

Cost: $400+GST per person

Location: Tauranga Business Chamber, 58 Cross Road, Sulphur Point, Tauranga