Co-branding of Toi Ohomai begins as it transitions into Te Pūkenga

Toi Ohomai is beginning its transition into Te Pūkenga, which will see all 16 Institutes of Technology and Polytechnics across Aotearoa brought together into one network of on-the-job, on-campus and online learning.

The establishment of a singular ITP network is part of the Reform of Vocational Education (RoVE). It is the most significant change seen by the tertiary education sector in more than 25 years. This change will eventually provide opportunities that give students more choice and flexibility in what, where and how they learn.

What this means is that Toi Ohomai will be taking a co-branded approach to all marketing and communication. This work is part of an engagement programme designed to help Toi’s kaimahi, ākonga, communities and stakeholders understand the transition, and come on the journey, together.

Marketing Campaigns

In August 2022, Te Pūkenga will launch the brand on a national scale. This launch will also aim to help our communities understand the transition to the new identity. All subsidiaries, including Toi Ohomai, will fully transition to the Te Pūkenga brand by the end of March 2023.

Toi Ohomai Name

The Toi Ohomai name was gifted by iwi to the institute in 2016, as part of the merger of Waiariki Institute of Technology and Bay of Plenty Polytechnic.

Te Pūkenga, alongside Toi Ohomai, acknowledges the significance of this gift and is committed to working closely with iwi and mana whenua across the rohe to ensure that the journey to Te Pūkenga brand in 2023 respects both sides of the partnership.

While Toi Ohomai’s brand may be changing, the team remain committed to providing quality, innovative education that meets the needs of our region.